Brand & Trademark Guidelines (Partner Use)

Version: 1.0
Effective date: August 18, 2025
Contact: brand@hyvery.com | marketing@hyvery.com
Applies to: Partners, resellers, distributors, integrators, agencies, and press using Hyvery brand assets.

These Guidelines help you represent Hyvery accurately and consistently. By using any Hyvery brand asset, you agree to follow these rules and our Terms. Hyvery may update these Guidelines at any time.


1) Trademarks & Ownership

  • Trademarks: Hyvery, the Hyvery logo (logotype and icon), and any related marks are trademarks of Hyvery, Inc.(the “Marks”).

  • Ownership: The Marks are Hyvery’s exclusive property. No rights are granted other than the limited license below.

  • License (limited): Partners may use the Marks solely to reference Hyvery and genuine Hyvery products/services in approved partner marketing, co‑selling, integration pages, and press mentions. Any use must not suggest endorsement or sponsorship unless we have a written agreement.

  • Attribution line (required): “Hyvery and the Hyvery logo are trademarks of Hyvery, Inc. © Hyvery, Inc. All rights reserved.”


2) The Logo

We provide two primary logo forms: Full Logo (logotype + icon) and Icon‑only mark.

2.1 Clear space & sizing

  • Clear space: Keep a buffer around the logo equal to the height of the “H” in Hyvery (denoted as 1×H). No text or graphics in this area.

  • Minimum sizes (digital): Full Logo ≥ 160 px width; Icon ≥ 32 px width.

  • Minimum sizes (print): Full Logo ≥ 40 mm width; Icon ≥ 8 mm width.

2.2 Color versions

  • Primary: Black on light backgrounds (Hyvery Black #0B0B0B).

  • Reversed: White on dark backgrounds.

  • Monochrome: Single‑color when needed for constraints (e.g., embossing, single‑ink).

Do not place the logo on low‑contrast or busy backgrounds. Ensure WCAG 2.1 AA contrast for text lockups near the logo.

2.3 What not to do

  • Do not alter proportions, rotate, skew, or add effects.

  • Do not recolor the logo outside the approved palette.

  • Do not place outlines, drop shadows, or glow.

  • Do not recreate the logo or typeset “Hyvery” in a substitute font to mimic the logotype.

  • Do not place the logo in a shape or container suggesting endorsement (e.g., shields) unless using official partner badges.


3) Color Palette

Primary and neutral tones are designed for clarity, accessibility, and professional feel.

Role Hex RGB Usage
Hyvery Black #0B0B0B 11, 11, 11 Primary logo, headings, body text
Hyvery Slate #1F2937 31, 41, 55 UI chrome, secondary text
Hyvery Indigo #4F46E5 79, 70, 229 Accents, CTAs, links
Hyvery Sky #0EA5E9 14, 165, 233 Highlights, charts
Hyvery Mist #F3F4F6 243, 244, 246 Backgrounds, cards
Success #10B981 16, 185, 129 Positive states
Warning #F59E0B 245, 158, 11 Warnings
Danger #EF4444 239, 68, 68 Errors

Partners with strict brand palettes may use neutrals and keep Hyvery Indigo/Sky for callouts.


4) Typography

  • Primary font (digital): Inter (preferred). Alternatives: Helvetica NeueSegoe UIArial, sans‑serif.

  • Headlines: SemiBold/Bold; Body: Regular/Medium.

  • Do not stylize “Hyvery” with decorative or script fonts.


5) Voice & Messaging

  • Brand voice: Clear, concise, helpful, and technically credible.

  • Elevator: “Hyvery is the modern SaaS platform for facilities and operations—tickets, work orders, assets, and insights in one place.”

  • Approved taglines (examples):

    • “Smarter facilities, simpler operations.”

    • “Run facilities smarter. Together.”

Use factual claims; avoid superlatives (“#1”, “best”) without third‑party substantiation.


6) Co‑Branding & Partner Lockups

  • Equal prominence: Hyvery and partner logos should be visually balanced (similar height), separated by 1×H clear space.

  • Lockup: Use a vertical bar or “×” between logos (e.g., Partner × Hyvery).

  • No endorsement: Unless a written co‑marketing agreement exists, copy must say “integration with Hyvery” or “works with Hyvery,” not “certified by Hyvery.”

  • Screenshots: Use recent UI; blur/redact any sensitive customer data.


7) Product Naming

  • Use Hyvery as the company and platform name.

  • Features should be generic and descriptive (e.g., “Hyvery Work Orders,” “Hyvery Assessments”).

  • Do not create new product names containing “Hyvery” without approval.


8) Partner Badges

We offer official badges for qualified partners (e.g., Hyvery PartnerWorks with Hyvery).

  • Do not alter badge colors or text.

  • Place badges near the call to action or footer—not as a favicon or app icon.

  • Link badges to the relevant Hyvery page (integration, marketplace, or hyvery.com).


9) Legal Use of Trademarks

  • Use Hyvery as an adjective (e.g., “Hyvery platform”), not as a noun or verb.

  • The first or most prominent use should include  (or ® once registered). Example: Hyvery™ platform.

  • Include the attribution line in footers or legal pages (see §1).

  • Do not register, purchase, or use domains, social handles, or app names that contain “Hyvery” or confusingly similar variations.

  • Do not use the Marks in your company name, product name, or logo.


10) Prohibited Uses

  • Implying Hyvery endorsessponsors, or is the source of your product/service without written approval.

  • Using the Marks in a way that is deceptive, obscene, defamatory, or unlawful.

  • Altering or combining the Hyvery logo with other marks or words to create a new logo.


11) Asset Delivery

  • Official files: Vector (SVG, EPS), PNG (dark/light), monochrome, and app icons.

  • Get assets: Request access via brand@hyvery.com or the partner portal.

  • Do not copy logos from screenshots or web pages; always use official files.


12) Approvals & Review

  • Pre‑flight review: Send co‑branded creatives (PDFs, links, screenshots) to brand@hyvery.com at least 3 business days before publication.

  • Compliance check: We verify logo usage, spacing, color, claims, and legal lines.

  • Corrections: Hyvery may require edits or withdrawal of materials that don’t meet these Guidelines.


13) Examples (Do/Don’t)

Do:

  • Use the official black logo on a white background with 1×H clear space.

  • Say “Integration with Hyvery” or “Works with Hyvery.”

Don’t:

  • Change the logo color to match your palette.

  • Stretch/squash the logo or add shadows.

  • Say “Certified by Hyvery” without a written certification.


14) FAQ

Q: May I use the Hyvery icon alone?
A: Yes, for small spaces like favicons or tiles where the full logo won’t fit.

Q: How do I refer to Hyvery in copy?
A: “Hyvery” on first reference; “the Hyvery platform” thereafter. Avoid slang/shortenings.

Q: Can I translate the name?
A: No. Do not translate or transliterate the Hyvery name or logo.


15) Contact

Questions or asset requests: brand@hyvery.com. Legal questions: legal@hyvery.com.

Hyvery, Inc. • 4004 Sunburst View Cir., Kissimmee, FL 34746, USA • 1‑833‑HYVERY‑0